Meet GK Elite, A Little Gymnastics Apparel Brand Ready To Score Big At The Paris Olympics
Pamela N. Danziger
Forbes Senior Contributor
I study the world’s most powerful consumers — The American Affluent
Reading-based GK Elite, in partnership with USA Gymnastics, has revealed the leotards and apparel that will be worn by the U.S. gymnastics teams at the 2024 Olympics in Paris. This marks the first time the Olympic apparel has been introduced prior to the games. The collection, which blends classic American patriotism with Hollywood glamour and Parisian high fashion, features thousands of Swarovski crystals and pearls.
As the official apparel partner, GK Elite’s logo will adorn the attire for both women’s and men’s teams for the second consecutive Olympics. Each piece is tailored for comfort and performance and proudly made in the USA at GK’s headquarters in Reading. Additionally, GK Elite has deepened its partnership with USA Gymnastics by supporting mental health initiatives for athletes and coaches. For more details and to view the stunning collection, read the full article on Forbes
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